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| The Aquamarine | The Corals | The Diamonds | The Platinum |

The diamonds
Pg - 1 - 2 - 3 - 4 - 5
What does pureness mean?

If a jeweller lines up six splendid diamonds on a velvet tray,the main part of the customers would think that they were all the same. But for the jeweller each one of them has a specific individuality. In the process of crystallization of the carbon, nature has left in the greater part of the diamonds some " particularities of crystallization". These particularities are called inclusions and their number, position and greatness, analysed with a lens that has 10 enlargements, determine the degree of pureness of a diamond. Every diamond is unique exactly for these peculiarities, just like every person is unique for the different combination of genes. You may have heard of the word pure referred to diamonds. It's a word used by the jewellers to define a diamond without inclusions visible to the expert that examines it with a lens with 10 possibilities of enlargement. But there are only a few diamonds really pure.

Does pureness affect the price?

Less inclusions are present in a diamond, the more its value increases. The inclusions can often be eliminated during the cut phase and it is the duty of the cutter to take away as many inclusions as possible maintaining at the same time the greatest part of the original "carat", since both the weight and the pureness are determinant factors for the valutation of the diamond.

Why is the shape of the diamond called cut?

It's the cutter who, examining the raw stone, will decide what shape the diamond will have. For this reason he has to consider the shape of the raw stone, its size, the eventual imperfections and how much of the original weight will be lost during the cut. The most diffused cut for an engagement ring is the round brilliant. Usually this kind of cut is drawn from an octahedron. The "marquise", oval, emerald, drop, and heart cuts are fantasy cuts. Each one of them is drawn from different kinds of raw that don't lend themselves to be worked as a brilliant. All the cuts illustrated on the side have 58 faces (except for the emerald and heart cuts). The forms of the faces are different in the different cuts, and the brightness and the fire of each stone dipends on these small levigated surfaces. The precision and the art of a good cutter determine the quality of the cut and exalt the quality of reflection of the diamonds light. The cut that you will choose is only a fact of personal taste: they are all materpieces.

Is a diamond really forever?

Diamonds today are as much precious and unique as when they were the only apanage of princes and kings. The diamond is the hardest substance known by man and it is really eternal. It is harder than the corundum, the substance of sapphires and rubies. Once the diamond is cut , it will never lose its beauty. Many diamonds have been handed on from generation to generation splendid and unassailable. This is one more reason to buy a first choice diamond.